NEIGHBORLY:

NEIGHBORLY:

MOLLY MAID

MOLLY MAID

UX/UI Design

UX/UI Design

Interaction Design

Interaction Design

Visual Design

Visual Design

CRO

CRO

A/B Testing

A/B Testing

Neighborly is a family of home service brands that share a commitment to providing you with an outstanding level of service. Molly Maid offers cleaning services to homeowners with the help of well-trained home cleaning pros.

Neighborly is a family of home service brands that share a commitment to providing you with an outstanding level of service. Molly Maid offers cleaning services to homeowners with the help of well-trained home cleaning pros.

Role

UX/UI Designer

Tools

Figma

Project Type

UX/UI,

A/B Testing

Industry

e-commerce

Duration

2 weeks

The Challenge

The Challenge

The client wanted to highlight a tiled element on their homepage but weren’t sure how to best do that. The tiles provide a quick bit of information on their offered services so without adjusting the content, I had to find a way to bring in the user’s focus.

The Solution

The Solution

The tiled element was rather long on mobile so to leverage that space, I opted to bring in a carousel to the page. I made some tweaks to the tiled cards to generate a standard height/look before placing them on a carousel.

Impact

Impact

What I thought would be an obvious home run for mobile turned out to cause some friction with users. Despite that, desktop users found the carousel to be a better, more eye catching experience.





Given the lack of buy in from mobile users, the client opted to iterate and retest at a later date.  

+17.36%

+17.36%

Conversion Rate

+935

+935

est. quarterly lift

(form completions)