Role
UX/UI Designer
Tools
Figma
Project Type
UX/UI,
A/B Testing
Industry
e-commerce
Duration
2 weeks
The client wanted to highlight their impressive range of favorable testimonials on the homepage. They were looking for a high-end visual design to promote the brand.
In order to leverage their social proof, I opted for a simple design that reduced cognitive overload while also reflecting a luxury brand aesthetic. I provided the client with a couple variations that I felt highlighted the glowing reviews whilst maintaining a high end feel.
Variation 1 provided to be the successful design on desktop. The review carousel was highly motivating for your desktop users by allowing the user connect with brand through leveraging social proof which encouraged them to shop.
Conversion Rate
est. quarterly lift