LANCER

LANCER

UX/UI Design

UX/UI Design

Interaction Design

Interaction Design

Visual Design

Visual Design

CRO

CRO

A/B Testing

A/B Testing

Anti-aging skincare by world-renowned celebrity Dermatologist Dr. Harold Lancer.

Anti-aging skincare by world-renowned celebrity Dermatologist Dr. Harold Lancer.

Role

UX/UI Designer

Tools

Figma

Project Type

UX/UI,

A/B Testing

Industry

e-commerce

Duration

2 weeks

The Challenge

The Challenge

The client wanted to highlight their impressive range of favorable testimonials on the homepage. They were looking for a high-end visual design to promote the brand.

The Solution

The Solution

In order to leverage their social proof, I opted for a simple design that reduced cognitive overload while also reflecting a luxury brand aesthetic. I provided the client with a couple variations that I felt highlighted the glowing reviews whilst maintaining a high end feel.

Impact

Impact

Variation 1 provided to be the successful design on desktop. The review carousel was highly motivating for your desktop users by allowing the user connect with brand through leveraging social proof which encouraged them to shop.

+24.70%

+24.70%

Conversion Rate

+$5,878.86

+$5,878.86

est. quarterly lift