NEIGHBORLY:

NEIGHBORLY:

FIVE STAR PAINTING

FIVE STAR PAINTING

UX/UI Design

UX/UI Design

Interaction Design

Interaction Design

Visual Design

Visual Design

CRO

CRO

A/B Testing

A/B Testing

Neighborly is a family of home service brands that share a commitment to providing you with an outstanding level of service. Five Star Painting offers expert residential and commercial painting services.

Neighborly is a family of home service brands that share a commitment to providing you with an outstanding level of service. Five Star Painting offers expert residential and commercial painting services.

Role

UX/UI Designer

Tools

Figma

Project Type

UX/UI,

A/B Testing

Industry

e-commerce

Duration

2 weeks

The Challenge

The Challenge

The client had existing FAQs on the page which looked like inline text making it incredibly easy for users to scroll past without recognizing them. The long-form nature of the page combine with an overload of copy meant users were bouncing before they found any helpful information.

The Solution

The Solution

I opted to turn the existing FAQs into an accordion element which would allow users the ability to expand/collapse the information as needed. It also allowed the client to add more FAQs to the page without sacrificing too much space/height.

Impact

Impact

We opted to set goals for both short form completions (for desktop and mobile) and click to call (mobile-only). The design trended positively for most mobile users despite a slight decline in form submissions. That said, the click to call goal generated a positive lift. The client agreed that despite the underwhelming results, the experience was clearer and better for their users and opted to implement it across both desktop and mobile devices.

+7.18%

+7.18%

Conversion Rate