Role
UX/UI Designer
Tools
Figma
Project Type
UX/UI,
A/B Testing
Industry
e-commerce
Duration
2 weeks
The client was looking to add a new landing page to their site that would allow users to subscribe to their Cheese of the Month club. A main focus for this design was to provide users with multiple ways to pay for the subscription service. Additionally, the page needed to include any and all relevant information to reduce friction and provide transparency.
We had limited time to build this page from the ground up whilst also providing the client the option to adjust content and collateral in the Shopify backend.
I set about to scrape the internet for any potential examples of a subscription landing page that could provide some initial ideas for the design. Finding a good starting point helped to form the foundation of the general flow and look of the page. From there I applied the client’s branding and content to the new subscription page.
The new landing page was not tested as the client was very excited to get it quickly implemented on the site. We did, however, test various elements which did prove to be successful including adjusting headlines and other elements.